The operating system for advertising and marketing.
We are building one intelligent layer where specialized agents run the work and people conduct it. Grounded in your data, governed by your approvals, compounding with every workflow.
Every other function got its operating system. Marketing got more tools.
Give the industry its OS.
Intelligence with roots.
We lived the problem we set out to solve.
Modern marketing runs on too many tools and too much manual glue. Teams stitch together dozens of platforms, re-key the same work across systems, and lose context at every handoff. The intelligence lives in vendors and point tools, rented rather than owned.
Agnitio replaces that stack with one Agentic Operating System. Specialized agents reason over your data and hand work between each other through one shared memory, while your team stays in command of every decision. The result is a workforce that compounds, not a toolbox that sprawls.
Operators built it. The numbers show it.
This team has done this before.
Two companies bootstrapped to exit. One core team.
Eric Shaffer
Eric is a three-time founder with an exit and a twenty-year operator across adtech and data. He co-founded and sold 180byTwo, drove AI product innovation as Anteriad's Chief Product and Innovation Officer, and built measurement at LiveRamp. He has lived the exact problem Agnitio solves: running the seventeen-person, twenty-tool stack the Agentic OS replaces. He founded Agnitio to give marketing its operating system. Agents run the work; people conduct it.
Kit Rehberger
Kit has spent her career where enterprise software meets the customer: forward-deployed solutions leader at C3.ai, implementation leadership at Sterling Trading Tech, and years advising enterprise clients at Slalom and Acquis. She has seen why AI deployments succeed and why they stall, on both sides of the table. At Agnitio she owns the commercial engine, the Winterberry channel and partner-led revenue, with a deployment leader's conviction: deals only count when they deliver.
Roman Semeine
Roman is the third member of the team that built 180byTwo, where he led all data science and machine learning: the models inside the platform Eric founded and Sagiv engineered through to acquisition. A career applied scientist in data and advertising technology, he now leads AI at Agnitio: the models, scoring systems, and agent intelligence that make the Agentic OS smart. An operating system for marketing is only as good as the science underneath it.
Rocky Beal
Rocky is a twenty-five-year operator at the intersection of performance marketing and enterprise data, with P&L leadership across blue-chip enterprise accounts. He has spent a career making complex marketing operations run, and pay, which is exactly the discipline he brings to a company automating them. At Agnitio he owns operations, finance, and the capital strategy behind the platform's growth, keeping the operating system operating.
Guy Jones
Guy has been shipping data and analytics products for three decades: founder of Island Data (two US patents, acquired by LivePerson), product leadership at Anteriad, Aberdeen, and Intuit, and a career that began processing shuttle payloads at NASA's Kennedy Space Center. At Agnitio he owns the promise made to every client: live in thirty days. Solution engineering, implementation, customer success. The reason one hundred percent of pilots convert to paid.
Sagiv Ben Yakov
Sagiv turns ambitious ideas into production systems: founding engineer, CTO, and VP of R&D across multiple startups, including the engineering behind 180byTwo through its acquisition. A decade-plus architecting AI and data platforms, he designed Agnitio's proprietary orchestration graph, the harness governing every agent, decision, and workflow, on a simple conviction: agents are only as good as the platform that governs them.
Alex Levin
Alex has sold and built at nearly every landmark of the identity and audience-data era: COO of Brilig, the audience marketplace acquired by Merkle; sales leadership at Circulate through its acquisition by LiveRamp; Managing Director of Platform Partnerships at LiveRamp alongside Eric; CRO at Intent IQ. An engineer before he was an operator, he knows what he is selling down to the schema. At Agnitio he owns the partnerships that turn one platform into an ecosystem.
Gigi Ait-Messaoud
Gigi owns what happens after the contract: onboarding, adoption, and the discipline of clients who stay. She spent four years at adtech data provider Digital Element working every seat of the customer lifecycle, project coordination, product, marketing, and international accounts, then led business development and partnerships across three continents. At Agnitio she runs the rhythm clients feel, structured cadences and written follow-through, and the standard behind the company's proudest number: one hundred percent logo retention.
Thomas Marvin
Thomas has been building with this team for nearly a decade: data analyst at 180byTwo through its Anteriad acquisition, taxonomy and audience operations at Anteriad, and product development management at 4-Eyes.ai. He is the connective tissue of shipping: scrums, milestones, and the unglamorous discipline that turns engineering weeks into delivered product. At Agnitio he keeps the platform's workstreams honest. What is promised, what has landed, and what is next.
Ivan Miropolskii
Ivan is the engineer founders call when something has to exist. He built with Eric at 4-Eyes.ai, the AI-powered audience company, before joining Agnitio as a founding engineer. Here he turns agent designs into running production code: the platform layer where orchestration stops being architecture and starts being software that ships. Fast, pragmatic, and allergic to overbuilding, Ivan is why Agnitio's agents live in production, not in demos.
Board & Advisors
Operators and leaders from across the identity, data, and advertising landscape.
The principles behind the platform.
Every answer and action runs on your data, where it lives. Defensible, not generic.
Every action is visible, reversible, and cleared before it goes live. Nothing ships without a green light.
One shared memory across every agent. Every workflow makes the next one better.
People conduct, agents run. Your team sets direction and owns the outcome.
The OS for the marketing ecosystem.
Come see it run.
Book a walkthrough, or meet the agent workforce.